SALES & MARKETING EXECUTIVE . . .

. . . known for delivering results in highly competitive markets. Strengths encompass . . .

. . . sales and marketing / public relations / program development / fleet and route management / long-term strategic planning and budget forecasting / purchasing / warehousing and distribution / exporting staff training and development / leadership and team-building / computer technology

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Company, Town, US
Executive Vice President, XXXX to XXXX

Business Management

Held full P&L responsibility through expense control and inventory management of labor and material costs that included route trucks and related equipment and expenses.
Drove annual sales revenues to $12.5M in first two years (from $4.2M).
Directed the complexities of business operations and integration of computerized systems overseeing the company's operational budget forecasting and implementation.
billboards, tradeshows, private label, and exporting operations,
Directed all phases of product warehousing and distribution operations, streamlining and increasing inventory levels based on quarterly sales review and analysis.
Brought in and recruited in excess of sixty-five route drivers.
Guided and motivated sales force through hands-on leadership and supervision.
Played an integral role in the company's on-going success as a product distribution leader.
Resolved issues involving product availability, displays, quality service and severe delinquencies.
Supervised fleet operations of company-owned and independently-owned routes encompassing vehicle inventory, maintenance, fuel costs, insurance, leasing contracts, and DMV regulations.
Made critical decisions involving account cancellations.

Sales and Marketing Management

Heightened product image and sales performance through execution of strategic planning, sales and marketing development, and effective public relation efforts working within a $320,000 advertising budget.
Led the company in a radio advertisement campaign for the entire product line.
Promoted the introduction of new products/product mix to identify high-end/low-end markets.
Conducted field sales analysis to determine status of account activity.

Program Development

Pioneered a product sales and distribution program resulting in successful market penetration and award of major retail chain account spanning the east to west coast.
Led a route-training program implementing the principles of sales techniques, procedure formulation and establishment of pricing structure resulting in maximized employee performance.
Implemented route management sales training programs for drivers to develop client relation skills and product merchandising, and target marketing strategies.

EDUCATION

College, Town, US
MBA in Marketing

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